The South Australian Footballer

The South Australian Footballer

Rebranding

The previous logo for ‘The South Australian Amateur Footballer’ was well and truely due for an update. The client wanted to build their brand, and needed to get the branding up to scratch to match the professionalism they wanted to achieve. The use of the South Australian colours was still  factor for the client, so I tried to incorporate these in a more subtle way than way previously taking place with their current logo. By keeping the main text in the navy colour and use of a strong font it was able to keep that more masculine feeling, relating it back to their target audience. With the added elements of the state imagery and the play of the footballs as letters, it left the client with a lot of assets to use in their further branding down the track.

 

Client: The South Australian Footballer   |   Studio: TOTLD Design, Adelaide

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