ASBN

Adelaide Sustainable Building Network

Logo Design

The Adelaide Sustainable Building Network is a not-for profit organisation which advocates the uptake of sustainable and ecologically beneficial practices within all industries linked to the built environment.

They had a meeting and produced a range of words that they thought stood out about their brand, and wanted to use that as the direction for the logo design. These words were: clean, fun, creative, network/connection, geometry, conversation, sustainability, catalyst, nature, Adelaide. Obviously its very hard to get all those messages across in a visual identity, so we tried to focus on key areas. After getting to meet the team behind ASBN, this logo perfectly suits the group and their values.

Client: Adelaide Sustainable Building Network   |   Studio: TOTLD Design, Adelaide

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